Type What heads do Good for Price
Pick one Choose one of 2–8 options Names, headlines, first impressions × 1.0
A or B images Tap one of two pictures Designs, thumbnails, packaging × 1.0, plus images
Yes / no Yes or No Checking a claim is true or not × 1.0
Scale 1–5 Tap a number How much people like one thing × 1.0
This or that Pick the better of a pair Close calls between two options × 1.1
Pick several Tick every option that applies Which features people would use × 1.1
Rank them Drag options into order Priorities, shortlists × 1.3
Rate each Rate 2–8 statements from 1 to 5 Several things about one page or product × 1.3
Reaction Pick one of five faces, from love it to hate it A gut feeling about one thing × 1.0
Click test Tap where they would click on your image Where people choose to tap on a page or an ad × 1.5, plus the image
Free text Write up to 200 characters Reasons, follow-ups (Tier 2 and above) × 2

The multiplier applies to the tier's base price. Each image or sound clip adds 7 credits an answer.

Choosing

  • If you're unsure, use Pick one. It's the quickest to answer and the easiest to read.
  • Prefer a choice to a scale: "Which would you buy?" tells you more than "Rate this from 1 to 5".
  • Use Free text for the follow-up, not the first question. Ask 20 Tier 2 heads why the winner won.

Ask why

With every type except Free text and Rate each, you can ask each head for a short reason, written right after their answer. Under Ask for a reason, choose Optional reason or Require a reason.

  • Heads write 10 to 140 characters on why they chose what they did.
  • An optional reason adds 0.3 to the type's multiplier, and a required one adds 0.6. The composer shows the price before you ask.
  • You see each reason under its answer, translated into your language. 50heads also uses AI to summarise them: what stands out, what people liked and disliked about each option, and a ready follow-up question. See Reading results.
  • Reasons aren't available for Your audience questions yet.

Five-second test

Tick Five-second test to show your image for five seconds, then hide it before the question. Use it for first impressions and what people remember. It works with Pick one, Pick several, Yes or no, Scale, written answers and reactions, when the question has one image. It is not available for Your audience.

Mostly

Yes / no is Yes and No. Tick Add Mostly when you want a middle answer. Heads then choose Yes, Mostly or No.

Get a go or a no go

Use this when you need a decision, such as "Would you sign up at this price?". It works on Yes / no, with or without Mostly. Before you ask, set two things under Go or no go:

  • Go when Yes is above: your line, from 50% to 95%. The default is 60%.
  • Answers needed: the fewest answers that can decide. The default is 80% of the heads you ask.

Results then show one of three verdicts:

  • Go: Yes is above your line.
  • No go: Yes is not above your line.
  • Unclear: there are too few answers yet, or the result is too close to your line to call.

Mostly counts as half a Yes. The line can't change once the question is live, so it can't move after you see the answers. It costs nothing extra. Reading your results explains the range behind each verdict.

Rate each

Use Rate each when you have several things to ask about one page or product: "It is easy to read", "It looks trustworthy", "I know what to do next". Write 2 to 8 statements. Heads rate every statement from 1 to 5 on the same scale in one go (researchers call this a Likert scale). You get each statement's average and how the ratings spread.

Under Scale labels, say what 1 and 5 mean, such as "Disagree" and "Agree". Heads see the labels at the ends of the scale, and so do you in the results. Without them the scale reads "Lowest" to "Highest". Scale 1–5 takes the same labels.

Statements are text only. To show an image, add it above the question.

Neither

For Pick one and A or B, you can add a "Neither" option. It appears last and shows in grey in results, so you can see how many people liked none of your options.

Images

For Pick one, A or B and Pick several, an option can carry up to 4 images: a box front, back and side, or an ad in three sizes. Heads swipe through them before answering, and cannot send until they have seen every image. Each image adds 7 credits an answer, so two options with three images each add six images to the price.

Drag the thumbnails to change the order. An option with several images cannot be part of a five-second test, which shows one image an option.

Mockups

A mockup is a store listing or a search result drawn from your details: a title, a price, a rating, a review count and a product image, with an optional line under the price. Pick Make a mockup on an option or above the question, fill in the details and use the result as the image.

Mockups are drawn in 50heads styling, not any shop's, so what heads judge is the title, the price and the picture. A mockup costs nothing beyond the image price. It is a good A or B when only one detail changes: make one, copy it to option B and change the price.

Add an image or audio to the question

Any question can include one image or a short sound clip (up to 20 seconds) shown above it, and up to 120 characters of context.