Type What heads do Good for Price
Pick one Choose one of 2–8 options Names, headlines, first impressions × 1.0
A or B images Tap one of two pictures Designs, thumbnails, packaging × 1.0, plus images
Yes, mostly or no One of three fixed answers Checking a claim reads as true × 1.0
Scale 1–5 Tap a number How much people like one thing × 1.0
This or that Pick the better of a pair Close calls between two options × 1.1
Pick several Tick every option that applies Which features people would use × 1.1
Rank them Drag options into order Priorities, shortlists × 1.3
Free text Write up to 200 characters Reasons, follow-ups (Tier 2 and up) × 2

The multiplier applies to the tier's base price. Images and sound clips add 5p an answer each.

Choosing

  • If you're unsure, use Pick one. It's the quickest to answer and the easiest to read.
  • Prefer a choice to a scale: "Which would you buy?" tells you more than "Rate this from 1 to 5".
  • Use Free text for the follow-up, not the first question. Ask 20 Tier 2 heads why the winner won.

Neither

For Pick one and A or B, you can add a "Neither" option. It appears last and shows in grey in results, so you can see how many people liked none of your options.

Stimulus

Any question can include one image or a short sound clip (up to 20 seconds) above it, and up to 120 characters of context.