The bars
Each option gets a bar showing its share of the answers. The option with the most answers is the leader, and the next is the runner-up. "Neither" or "Other" bars are grey, and always come last. Colour is only a visual aid: the labels and percentages carry the meaning.
Percentages are rounded, so they may add up to 99 or 101.
The summary line
Under the bars is one plain sentence, for example: "Menu B wins by 36 points. Confidence high." It tells you the leader, the margin in percentage points and how strong the lead is for this number of answers. See what confidence means.
If you set a go line, the verdict comes first.
Go, no go or unclear
When you set a line on a Yes / no question, the result opens with a verdict and a range. For example, if 34 of 50 people say yes and your line is 60%, the result reads: "Unclear: 68% said yes, but the range (54% to 79%) crosses your 60% line. More answers would settle it." If the same 68% said yes from 200 answers, the range would be 61% to 74%, all above 60%, so the verdict would be Go.
The range shows how far the Yes share could move by chance with this many answers. More answers make it narrower.
- Go means the whole range is above your line.
- No go means the whole range is at or below your line.
- Unclear means there are fewer answers than your rule needs, or the range crosses your line. More answers can make the result clearer. Ask more people if you need more certainty.
A verdict is how these people answered against your line, not a fact. Mostly counts as half a Yes. To set a line, see question types.
Who beats whom
Rank them, and This or that with three or more options, show a table of every pair. Each cell is the share of people who put the row above the column. For example, 70% in the Rye row and the Spelt column means 7 in 10 people who compared them put Rye first.
Ranges on This or that
With three or more options, each win share in This or that has a 95% range. If the ranges of the top two overlap, the result says so: the lead between them could be chance.
Live results
Results update as answers arrive. Early leads often change, so wait for the question to close, or for the confidence level to settle, before you act.
Each answer
Every answer shows its tier, when it arrived and an attestation reference. That is a reference showing the device and app check passed. It never shows who answered.
Click tests
A click test shows where heads tapped on your image. Choose Show the heatmap to see the taps over the image. Hot spots lists the busiest areas, with how many taps each got and the share of heads who tapped there. Each head gives one tap, or up to five if you asked for more.
Scales and rankings
- Scale 1–5: you see the spread and the average. When you set scale labels, they show at the ends.
- Rate each: each statement shows its average and how the ratings spread. The share beside each bar is how many chose 4 or 5.
- Ranking: you see the average rank of each option, where 1 is best, and who beats whom.
Free text
Free-text answers are listed in full. You can translate them into your language with one tap and export them.
What stands out, by option, and the follow-up
When heads write reasons or free text, the card What they wrote groups their words by machine. Counts and quotes are exact. Heads are never named.
- What stands out: three to five plain sentences the written answers support, strongest first, each with how many answers support it, which option most of them chose, and one quote.
- By option: for each option, what people liked and disliked about it, with a count beside each point and one quote. Only questions with options have this; free text and click tests do not.
- Ask a follow-up: one ready question drawn from what stands out, with its type, text, options and price. It is a suggestion. Ask opens the composer with it filled in, so you can check it before anything is charged; Edit first does the same without the Ask button in focus. A follow-up costs what any question costs.