Type What heads do Good for Price
Pick one Choose one of 2–8 options Names, headlines, first impressions × 1.0
A or B images Tap one of two pictures Designs, thumbnails, packaging × 1.0, plus images
Yes / no Yes or No Checking a claim is true or not × 1.0
Scale 1–5 Tap a number How much people like one thing × 1.0
This or that Pick the better of a pair Close calls between two options × 1.1
Pick several Tick every option that applies Which features people would use × 1.1
Rank them Drag options into order Priorities, shortlists × 1.3
Free text Write up to 200 characters Reasons, follow-ups (Tier 2 and above) × 2

The multiplier applies to the tier's base price. Each image or sound clip adds €0.10 an answer.

Choosing

  • If you're unsure, use Pick one. It's the quickest to answer and the easiest to read.
  • Prefer a choice to a scale: "Which would you buy?" tells you more than "Rate this from 1 to 5".
  • Use Free text for the follow-up, not the first question. Ask 20 Tier 2 heads why the winner won.

Mostly

Yes / no is Yes and No. Tick Add Mostly when you want a middle answer. Heads then choose Yes, Mostly or No.

Neither

For Pick one and A or B, you can add a "Neither" option. It appears last and shows in gray in results, so you can see how many people liked none of your options.

Add an image or audio to the question

Any question can include one image or a short sound clip (up to 20 seconds) shown above it, and up to 120 characters of context.