By country

Any question can be limited to heads in one or more countries. Leave it empty to ask everyone who speaks the question's language. Countries are free.

By age, gender and tag

At any tier you can ask heads of certain ages, genders, or with certain tags, such as "parent of young children", "Amazon Prime member" or "plays console games". A head is a person who answers questions on 50heads. There are about 120 tags in 12 groups.

Heads say these things about themselves, optionally, in the app. We don't check them independently, except an age band set from an ID check.

An example

Say you ask women aged 25–34 who own a dog. That is three traits: gender, age and the pets tag group. A head sees your question only if she matches all three.

Inside one trait, any value matches. For example, "dog owner or cat owner" counts as one trait, and either value will do.

The rules

  • Age, gender and each tag group count as one trait.
  • You can combine up to 4 traits.
  • Every trait you pick must match.
  • At Tier 2 you can also ask for ages from the ID check only, rather than what heads declared.

At Tier 2 you can also ask for ages from the ID check only, rather than what heads declared.

What it costs

Each trait adds €0.05 an answer, so 50 answers from women aged 25–34 at Tier 1 (two traits) cost €0.30 an answer, €15 in all. (PickFu charges about $0.40 a person for each trait.) Countries cost nothing.

Pool size and time

The composer shows how many heads match and how long it should take, next to the targeting, as you choose. A small pool takes longer. Targets smaller than 200 heads are refused, so no group is small enough to identify anyone.

Results by age and gender

Results can be broken down by country, tier, age band and gender, but only for groups of 5 or more answers, and only when what is left out is also 5 or more. Nothing about a head's age or gender is ever shown with an answer.

Language

Every question is asked in one language. Choose the language you wrote it in; heads who speak it will see it. To ask in several languages, ask the question once per language.