We keep what we need to run 50heads, pay people and stop fraud, and no more. We don't collect your location or contacts, we don't track you across other apps or sites, and we don't sell data.

What Why How long
Email, name, sign-in method Your account While your account exists
Phone number One person, one account While your account exists; a one-way hashed copy (it can be matched but not read back) for 12 months after
ID and face photos, and details read from your ID (Tier 2) Checking identity Not kept by us. We ask Stripe to delete them when the check ends; Stripe says this can take up to 4 days
Face match (a record used to compare faces, not your photos) Stopping duplicate accounts With Stripe, for no longer than 1 year, or until you withdraw consent
Tier 2 result and age band Your tier While your account exists
Touch and timing signals Spotting scripts and farms 90 days; summary patterns up to 24 months
Answers Requesters' results As long as the result is kept; never shown with your name
Images you upload with a question The question While your account exists, then deleted after the 30-day closure grace. A backup copy can keep a deleted file for up to 24 hours
Tags you choose Targeted questions Until you remove them
Payments, statements, tax details The law Six years after the tax year, including the backup copy
Support messages Helping you Two years

Who we share it with

Only the companies that help us run the service (hosting, payments, payouts, identity checks, email and text messages), under contracts that limit what they can do with it. They're listed on our subprocessors page. Tax authorities get what the law requires.

Requesters never see who answered.

AI and your data

We don't use your questions, the answers you buy or the reasons heads write to train AI models, and we don't sell them. What we do use AI for, and where it runs, is in AI and your data.

Analytics

The public website uses Cloudflare Web Analytics, which sets no cookies and doesn't track you. If you accept analytics cookies in the banner, the website and portal also use Google Analytics; you can change that any time in Cookie settings at the foot of the page. The app sends a few named events, such as "question answered", tied to your account and nothing else.

The full detail is in our privacy notice.