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Posts tagged “research-methods”

  1. · 4 min read

    Poll vs survey: when one question is enough

    How to tell whether you need a one-question poll or a longer survey, with a short decision list, real examples and the cases where you should use a survey instead.

  2. · 3 min read

    What 50 answers can and cannot tell you

    A plain guide to reading a result from 50 answers: what a narrow lead, a strong lead and a three-way split each mean, what 50 answers cannot show, and what to do next.

  3. · 3 min read

    Does paying people fairly improve research quality?

    What the evidence says about pay and data quality, what it does not show, and exactly how 50heads splits what a requester pays between the head, verification and the platform.

  4. · 2 min read

    What makes an online research panel high quality? A buyer's checklist

    Seven questions to put to any online research panel, covering identity, duplicates, attention, device signals, pay, transparency and appeals, with an honest list of where 50heads is still limited.

  5. · 3 min read

    How can you tell whether online research answers came from real people?

    Four different threats to online answers, fake accounts, automated environments, inattentive people and AI-written text, and the check that addresses each. What 50heads checks, what it does not claim, and questions to ask any provider.

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