Six product discovery decisions that suit one short question, with the question shape for each and when not to use it: name, message, concept, visual, priority and first impression.
How to compare packaging designs one quality at a time, including shelf stand-out, trust, premium feel and clarity, with a test order, a worked example and the limits of testing on a phone screen.
How to compare ad images, hooks and copy with a quick one-question test before you pay for media, which questions to ask for each, and why it does not replace live conversion data.
How to test whether a headline is clear and whether it makes people want to know more, as two separate questions, before you pay for a live A/B test, with a worked example and the limits.
How to compare logo designs with outside people, one criterion at a time, including recognition, trust and category fit, and why a preference result is not a verdict on design quality.
A repeatable way to test product or brand names with one question per criterion, such as trust, memorability or fit, instead of "Which do you like?", with a worked example and the limits of a name test.
What 20, 50 and 100 answers can and cannot tell you in a preference test, with worked examples of how the same split reads differently at each size.
A/B testing watches what live visitors do. Preference testing asks people to choose before launch. A plain comparison of traffic, speed, risk and what each measures, and how to use both in order.
A practical order for testing a product idea: choose the decision, put two to four concepts in front of people, read the result as direction, then test demand and price separately. Includes what a quick preference test cannot show.
What preference testing is, when it helps, what it can't prove, and how to run a small test with one question and a handful of options, with a worked example from question to result.
