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Posts tagged “product”

  1. · 3 min read

    Fast customer feedback in product discovery: six decisions worth testing

    Six product discovery decisions that suit one short question, with the question shape for each and when not to use it: name, message, concept, visual, priority and first impression.

  2. · 3 min read

    How to test a product idea before you build it

    A practical order for testing a product idea: choose the decision, put two to four concepts in front of people, read the result as direction, then test demand and price separately. Includes what a quick preference test cannot show.

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